{"product_id":"as-i-am-rice-water-micellar-shampoo-8oz","title":"AS I AM Rice Water Micellar Shampoo (8oz)","description":"\u003cp\u003e\u003cb\u003eStrengthen strands and gently cleanse with the power of forbidden black rice water.\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eThe \u003cb\u003eAs I Am Rice Water Micellar Shampoo\u003c\/b\u003e is a flash-foaming, sub-micron cleansing treatment designed to purify the scalp while fortifying weak, brittle hair. Infused with Forbidden Black Rice Water, Biotin, Saw Palmetto, Inositol, and Ceramides, this innovative shampoo uses micellar technology to lift away buildup without stripping natural moisture. It reinforces the scalp's protective barrier, enhances elasticity, and significantly improves ease of wet and dry combing.\u003c\/p\u003e\n\u003ch3\u003eKey Benefits \u0026amp; Features:\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cb\u003eStrengthens \u0026amp; Fortifies:\u003c\/b\u003e \u003cb\u003eForbidden Black Rice Water\u003c\/b\u003e and \u003cb\u003eBiotin\u003c\/b\u003e nourish the hair shaft to reduce breakage and strengthen strands up to 124%.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cb\u003eMicellar Cleansing:\u003c\/b\u003e Gently removes dirt and product buildup with a rich, instant flash foam.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cb\u003eScalp \u0026amp; Barrier Support:\u003c\/b\u003e Infused with \u003cb\u003eCeramides\u003c\/b\u003e, \u003cb\u003eBeta-Sitosterol\u003c\/b\u003e, and \u003cb\u003eSaw Palmetto\u003c\/b\u003e to improve the scalp's moisture barrier and support healthy hair.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cb\u003eEasier Detangling:\u003c\/b\u003e Smooths hair cuticles, easing wet combing by up to 55% and improving detangling.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cb\u003eGreat for Protective Styles:\u003c\/b\u003e Ideal for all textures, including natural curls, locs, and protective styles.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cb\u003eClean Formula:\u003c\/b\u003e Vegan, cruelty-free, and formulated without sulfates, silicones, parabens, phthalates, or mineral oil.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow to Use:\u003c\/h3\u003e\n\u003col start=\"1\"\u003e\n\u003cli\u003e\n\u003cp\u003eWet hair thoroughly.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eApply shampoo to scalp and massage gently to activate the flash foam.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eWork lather through lengths to ends.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eRinse thoroughly with warm water. Repeat if necessary.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ol\u003e","brand":"AS I AM","offers":[{"title":"Default Title","offer_id":54155216585072,"sku":null,"price":13.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1006\/2456\/4592\/files\/ef4e37fa-c214-43bf-9f7d-0c6d61f1b909.webp?v=1786637349","url":"https:\/\/couronnenoire.com\/products\/as-i-am-rice-water-micellar-shampoo-8oz","provider":"COURONNE NOIRE","version":"1.0","type":"link"}