Strengthen strands and gently cleanse with the power of forbidden black rice water.

The As I Am Rice Water Micellar Shampoo is a flash-foaming, sub-micron cleansing treatment designed to purify the scalp while fortifying weak, brittle hair. Infused with Forbidden Black Rice Water, Biotin, Saw Palmetto, Inositol, and Ceramides, this innovative shampoo uses micellar technology to lift away buildup without stripping natural moisture. It reinforces the scalp's protective barrier, enhances elasticity, and significantly improves ease of wet and dry combing.

Key Benefits & Features:

• Strengthens & Fortifies: Forbidden Black Rice Water and Biotin nourish the hair shaft to reduce breakage and strengthen strands up to 124%.

• Micellar Cleansing: Gently removes dirt and product buildup with a rich, instant flash foam.

• Scalp & Barrier Support: Infused with Ceramides, Beta-Sitosterol, and Saw Palmetto to improve the scalp's moisture barrier and support healthy hair.

• Easier Detangling: Smooths hair cuticles, easing wet combing by up to 55% and improving detangling.

• Great for Protective Styles: Ideal for all textures, including natural curls, locs, and protective styles.

• Clean Formula: Vegan, cruelty-free, and formulated without sulfates, silicones, parabens, phthalates, or mineral oil.

How to Use:

1. Wet hair thoroughly.

2. Apply shampoo to scalp and massage gently to activate the flash foam.

3. Work lather through lengths to ends.

4. Rinse thoroughly with warm water. Repeat if necessary.